I have had many of my customers ask me why we print their products using different methods at different times.
This is a valid question and to educate the larger masses and for those interested I will outline the difference between the printing process and how they can apply for your project. There are generally four printing methods as they are screen printing heat transfer press and embroidery this does not really write but I put it because you still need to place a picture on a t-shirt. The latest and latest technology is directly on the garment. This process can produce some amazing high resolution photographic printing but it costs.
Screen printing is probably the most popular method of printing commercials. The setup process is similar to compensating for traditional printing methods where you need to provide your photos in separable color files for example if you have a four color file you need to deliver a CMYK file as the printing company can break each color down and isolate them from each other create four separate print images one for cyan color one too magenta and one too yellow and K is black or gray scale.
Now that the CMYK files are separated a separate screen for each color in a total of four screens creates a C-screen M screen and one for each of the Y and K screens. So each color has its own separate screen. After the screens have been produced and have been quality tested and all adjustments have been made they are mounted on the screen press each color being adjusted to the next by means of registration marks on the screens. What this means is that each color is written separately on the PR shirt. Now that the screens have been tested and tested we can start printing the t-shirts.
The good news is that the setup is the most expensive part of the screen printing and from now on every t-shirt is at a minimal price. To summarize screen printing the best process for producing large amounts of commercials is a minimum order of a few hundred and upwards.
Printouts Heat transfer promotional shirts mean digital rendering of a heat transfer image on specially coated paper which is then rewritten and pressed on the heat press on the advertising filter.
The benefits of printed heat transfer heaters are that it contributes to short runs. For example it is possible and cost-effective to produce as little as a PR-shirt. Therefore if you only need some t-shirts then the method is to be used. Unfortunately this process comes with a big limit you can only print on white t-shirts now you can think it's not really good but considering over 80% of promotional shirts the printed white option is not that bad.
As I mentioned earlier in the introduction of this article embroidery is not really a printing process but basically you put a picture on a campaign t-shirt so I have decided to include it on nothing more than clarifying the process used to embroider advertising shirts.
In a very simple explanation embroidery means that you scan the image in a seam or more so it creates a digital stitch chart for the embroidery machine to follow. One of the limitations in embroidery is that it only contributes to sewing small pictures like a logo on the chest pocket of the t-shirt or a club emblem on the sleeve of a polo shirt.
Embroidery produces very durable products commonly used for corporate clothing. It's not limited to t-shirts or polo shirts.
Direct to Garment Printing
This is the latest in printed advertising t-shirts a completely digital process. It works like your inkjet printer. The t-shirt is placed on a movable sheet and is controlled by the printheads with extreme accuracy to produce some of the highest printed graphics to date. This print method can print on any colored t-shirt using white color as the base color of colored promotional t-shirts.
With digital direct to garment printing all you do is put the t-shirt on the disc and print on your computer just as you would when writing a word document. Direct to the garment process is medium priced and becomes more cost effective as new technology is released on the market. It is possible to produce a single high quality t-shirt to hundreds in a cost-effective manner.